01 May 2010
The reality of today’s work environment in North America is that ethnic diversity is here to stay. Whether it’s inside offices, factories or outside with retail or corporate customers, you will likely encounter more people from different cultures than ever before. To arm yourself with some skills in the form of [...]
Posted in Ethnic Marketing1 Comment
01 May 2010
Marketing to ethnic groups requires an adjustment in how we approach marketing issues. Since marketing is heavily married to psychology and sociology the very basic assumptions we have about how messages are received can change. This is one of the reasons why ethnic marketing is much different then the status quo. [...]
Posted in Ethnic Marketing1 Comment
01 May 2010
Two American copywriters recently asked me for my opinions on the potential market of ethnic or multicultural copywriting. Now, you may have noticed… Twitter For Cross-Cultural Marketing Research I have beefed up my Twitter micro-blogging recently. And following everyone who Tweets about everything related to international and cross-cultural business. There are a few very [...]
Posted in Ethnic Marketing1 Comment
01 May 2010
There is one big difference between your ordinary marketing and your international marketing. And this difference is enormous. Your international marketing has to actively build relationships. International marketing has a bigger task to complete compared to your domestic marketing. And this is the reason why. Cultural Differences Change Your Marketing Scope Your domestic marketing, or the [...]
Posted in Ethnic Marketing1 Comment
01 May 2010
As the fiscal year ends this June, luxury marketers are starting to think of new ways to reach new consumers. Given the myriad of changes in the marketing and media landscape, there is still a segment of highly qualified consumers that are untapped and easy to reach. These consumers are not [...]
Posted in Ethnic Marketing2 Comments
01 May 2010
Introduction In today’s U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion combined and this total is increasing rapidly. The growth of the Hispanic and African American [...]
Posted in Ethnic Marketing1 Comment
Added on 17 February 2010
