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Google Buzz – How it Will Change Your Social Media Marketing Strategies Do You Know What it Takes to Be the Boss? Let’s Get Emotional – Some Principles of Love in Our Business
 
Google Buzz – How it Will Change Your Social Media Marketing Strategies

Google Buzz – How it Will Change Your Social Media Marketing Strategies

Only minutes after Google released its answer to Twitter and Facebook, Google Buzz, there has been lots of talk about how Buzz will change social media marketing strategies. Has it? So far, even social media marketers and interactive marketing professionals including Mashable and Forrester’s Augie Ray has published their take on Google’s potential Twitter or [...]

Do You Know What it Takes to Be the Boss?

Do You Know What it Takes to Be the Boss?

People love all the glamor and positive things that are associated with being self employed, however, most people never think of the negative side of being your own boss. When they first experience the lack of revenue, no one to help if you get sick and the long hard hours you need to put in [...]

Let’s Get Emotional – Some Principles of Love in Our Business

Let’s Get Emotional – Some Principles of Love in Our Business

“Love is in the air!” In February, we celebrate Valentine’s Day, the day on which we commemorate romance. People get to express their emotions and show how they feel about one another by doing something special for their loved ones. It’s interesting that we have to pick just one day out of the year to [...]

Benefits of Ethnic Diversity Education For Your Career

01 May 2010

The reality of today’s work environment in North America is that ethnic diversity is here to stay. Whether it’s inside offices, factories or outside with retail or corporate customers, you will likely encounter more people from different cultures than ever before. To arm yourself with some skills in the form of [...]

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Ethnic Marketing – Hablas Espanol?

01 May 2010

Marketing to ethnic groups requires an adjustment in how we approach marketing issues. Since marketing is heavily married to psychology and sociology the very basic assumptions we have about how messages are received can change. This is one of the reasons why ethnic marketing is much different then the status quo. [...]

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A Future For Ethnic Marketing

01 May 2010

Two American copywriters recently asked me for my opinions on the potential market of ethnic or multicultural copywriting. Now, you may have noticed… Twitter For Cross-Cultural Marketing Research I have beefed up my Twitter micro-blogging recently. And following everyone who Tweets about everything related to international and cross-cultural business. There are a few very [...]

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Why International Marketing Needs to Do More

01 May 2010

There is one big difference between your ordinary marketing and your international marketing. And this difference is enormous. Your international marketing has to actively build relationships. International marketing has a bigger task to complete compared to your domestic marketing. And this is the reason why. Cultural Differences Change Your Marketing Scope Your domestic marketing, or the [...]

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2010 Trend Predictions For Affluent Ethnic Consumers

01 May 2010

As the fiscal year ends this June, luxury marketers are starting to think of new ways to reach new consumers. Given the myriad of changes in the marketing and media landscape, there is still a segment of highly qualified consumers that are untapped and easy to reach. These consumers are not [...]

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How To Gain Monopoly-Like Profits Through Ethnic Marketing

01 May 2010

Introduction In today’s U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies. Latinos and African Americans already have a critical mass of buying power of over $1 trillion combined and this total is increasing rapidly. The growth of the Hispanic and African American [...]

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