Carolina Cup in Camden, South Carolina is a perfect marketing atmosphere if you are selling a product that is geared towards college students. You have to get a parking spot in College Park and it is worthwhile to get their early to avoid the traffic. Make sure to take lots of product, and if you really want to generate attention, you need to pick a product that is inexpensive and that you can order or produce in large quantities.

It is vital to do the research and to select a give away product that will appeal to the college demographic. Besides cost, it needs to be functional in terms of size and appeal. You need an item that is easy to carry around and that is not going to create any issues that will turn away the users. When you have selected the item that you know will appeal to the college demographic, you need to randomly select a few individuals to give the items to and tell them to tell their friends where they got it, and if their friends want the item, they must come by with your business card.

The business cards are just as important as the item you are giving away because they must know where the free item is coming from. You give them multiple cards to they can give the extras to their friends. Then tell them that if anyone else wants a free item, they must have a business card. To cap it all off, when their friends start showing up at your tent with business cards, you get them to write down their name and email address in order to receive a free item. And before you know it, the several individuals you picked out to give away the free item will blossom into several hundred people within the hour.

This is a very cheap, quick, and easy method to not only get your company name out there and build awareness about your product, and by offering a free item to anyone through the simple process of giving up their name and email address, you can generate a list serve that could easily grow to hundreds of people within a few hours. Take the Carolina Cup for example, we took down 250 free items, and within three hours, had a list serve of 400 people. Not everyone who showed up at our tent wanted the free item, but they would tag along with their friends and out of shear curiosity, would stop by and hang out for a little while. So if you are trying to launch a new company product or apparel company that is in anyway geared towards the college lifestyle, giving out free items is a great marketing technique.

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